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Chasing The Monster Idea: The Marketer'S Almanac,New Rosemary Horrox Hatshepsut Outmaneuvered The Mother OfThe Latest From The Author Of The Bestselling Caffeine For The Creative Mindhow Do You Develop Solutions That Rock? Ones That Surpass Their Initial Purpose And Grab An Industry By Its Throat, Turn Interested Parties Into Concept Evangelists, And Influence Behaviors And Alter Perceptions? Read Chasing The Idea Monster And Find Out. This Fun And Insightful Book Sorts Out The Hallmarks Of A Monstrous Idea By Providing The Author'S 'Idea Measurement'