Jo Moroccan Rug 3/22 A relaxed take on refinement

A relaxed take on refinement

or at the end of a bed

The PI collection honors nature’s design by keeping the strength

Bringing form and function to life

Jo Moroccan Rug 3/22 A relaxed take on refinementWe traveled to Fez, Morocco and personally selected a small collection of exceptional rugseach chosen for its beauty, craftsmanship, and soul. This Beni Ourain is one of those rare finds. Handwoven by Berber women from the Atlas Mountains, Beni Ourain rugs are beloved for their creamy, unbleached wool and timeless, minimalist geometry. Soft black lines float across a plush, high pile surface, creating a rug that feels both grounded and effortlessly