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Africa Rising: How 900 Million African Consumers Offer More Than You Think,New Acs Pubns He Explains How Global AndWith More Than 900 Million Consumers, The Continent Of Africa Is One Of The Worlds Fastest Growing Markets. In Africa Rising, Renowned Global Business Consultant Vijay Mahajan Reveals This Remarkable Marketplace As A Continent With Massive Needs And Surprising Buying Power. Crossing Thousands Of Miles Across The Continent, He Shares The Lessons That Africas Businesses Have Learned About Succeeding On The Continent Shows How Global Companies Are