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The Power Of Persuasion: How We'Re Bought And Sold,New Christopher F. With A Focus On TheAn Engaging, Highly Readable Survey Of The Sophisticated Methods Of Persuasion We Encounter In Various Situations. From Television To Telemarketing And From Selfdeception To Suicide Cults, Levine Takes A Hard Look At All The Ways We Attempt To Persuade Each Otherand How And Why They Work (Or Don'T). . . . The Next Time You Wonder What Possessed You To Pay $50 For A Medallion Commemorating The Series Finale Of Friends, You'Ll Know Where To