Highhanging Fruit: Build Something Great By Going Where No One Else Will,New Epic Ink It'S Easy To Become Preoccupied

It'S Easy To Become Preoccupied With Who Gets Into Heaven

Social And Economic Aspects Of Science And Technology

Uproarious And Unsettling

Authors Lawrence Grossberg

Highhanging Fruit: Build Something Great By Going Where No One Else Will,New Epic Ink It'S Easy To Become PreoccupiedGrabbing The Lowhanging Fruit Is No Longer Acceptable. Zico Coconut Water Founder Mark Rampolla Argues That When You Choose To Reach Higher, You Can Build An Incredible Business, Be Profitable, And Maybe Even Change The World. In 2004, Mark Rampolla Was Successful By Most Standards. There Was Just One Problem: He Wasnt Inspired In His Job And Believed He Had Something More To Contribute To The World. When He Asked Himself, 'What Do I Have To Offer