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The New Strategic Selling: The Unique Sales System Proven Successful By The Worlds Best Companies, Revised And Updated For The 2,New Horden And Although Thousands Of HisThe Book That Sparked A Selling Revolution In 1985 One Book Changed Sales And Marketing Forever. Rejecting Manipulative Tactics And Emphasizing 'Process,' Strategic Selling Presented The Idea Of Selling As A Joint Venture And Introduced The Decades Most Influential Concept, Winwin. The Response To Winwin Was Immediate. And It Helped Turn The Small Company That Created Strategic Selling, Miller Heiman, Into A Global Leader In Sales Development With The