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Crisis Communication,New Hartill Agate Is A Moose WithCrises Happen. When They Do, Organizations Must Learn To Effectively Communicate With Their Internal And External Stakeholders, As Well As The Public, In Order To Salvage Their Reputation And Achieve Longterm Positive Effects. Ineffective Communication During Times Of Crisis Can Indelibly Stain An Organizations Reputation In The Eyes Of Both The Public And The Members Of The Organization. The Subject Of Crisis Communication Has Evolved From A Public