Behavioral Finance: What Everyone Needs to Know(r) BISAC-TEC003050 ISBN13: 9780914171072

ISBN13: 9780914171072

ISBN13: 9781540434197

Insurgency (Insurgency is a 45

Kevin holds a PhD in physics from the University of Toronto and is the author of Designing Large-Scale LANs (O'Reilly)

Behavioral Finance: What Everyone Needs to Know(r) BISAC-TEC003050 ISBN13: 9780914171072People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision making that are particularly costly in the world of finance. Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the