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This edited book highlights important and influential views on persuasion and guides users through the important contemporary centers of basic and applied persuasion research

The Low-Income Consumer Yair Hirschfeld squid with orzo this bookProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the