Marketing Communications for a Digital Age Lori Howard Grant and Robert E

Grant and Robert E

and explores the ways we can all better support the single parents in our lives

This exploration offers fresh thematic and rhetorical insights into the written history of silence

and technologies that can promote educational equity and improve outcomes for children and families living in poverty

Marketing Communications for a Digital Age Lori Howard Grant and Robert EGain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics. Packed with international case studies from organisations like Samsung,