Strategic Creativity in Marketing Communications James S. Grubb Mark Tucker

Mark Tucker

and spectatorship

education and health care must adapt to meet the specific needs of this vulnerable group

Paul LeBlanc has re-imagined higher education

Strategic Creativity in Marketing Communications James S. Grubb Mark Tucker"It is very heartening to see Gulnara Karimova's scholarly work on the application of Bakhtinian theory in understanding the marketing communication process being put to intriguing practical use in this new handbook of creative strategies. " Chris Miles, PhD Lecturer in Marketing and Communication School of Business and Management Queen Mary, University of London In this book, Dr. Gulnara Z. Karimova concentrates on current pressing issues within the