Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy AUTH-39856 Would you like to grow

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ISBN13: 9781570758348

Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy AUTH-39856 Would you like to growThis book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs)