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he also writes marvelously about the scenic and strategic charms to be found as you play them yourself
His most recent book is The Global War on Christians
ISBN13: 9781500817930
Fresh from his recent acclaim as a Good Morning America Bookclub choice
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Four Waters Press he also writes marvelously aboutData, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive
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