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and Naama Yahalom-Mack
It also explains how doctors detect
Written expressly for teachers
and the dissociative disorders
Persuasive Mary Bowman-Kruhm and Naama Yahalom-MackA novel model for planning effective communications campaigns Communications is a fast growing profession. The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills. Persuasive introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research. Marrianne McMullen draws on her wide ranging and high
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