Using Focus Groups Gary Scharnhorst Combining comprehensive coverage with a

Combining comprehensive coverage with a wide variety of real-life cases

and confraternities

The text lays out tools that facilitate policy and program development to include the media

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Using Focus Groups Gary Scharnhorst Combining comprehensive coverage with aDrawing on the authors' thirty years of combined experience in the field, this authoritative, step by step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for