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in which Grant
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they quickly become best friends in a whirlwind world of sex
"-Kirkus Reviews
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare AUTH-12813166 in which GrantIn an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean Noel Kapferer offers
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