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How to Avoid Making a Fool of Yourself: An Introduction to General Semantics Traci C. West com or follow her onHow to Avoid Making a Fool of Yourself: An Introduction to General Semantics by Wayne Pace is a very timely book. Published at the beginning of 2017 the year after Oxford Dictionaries chose "Post Truth" as the word of the year it provides a good starting point for the understanding of language, its connection to concepts of truth, and its effects on behavior. With the questions What, Why, When, How, Where and Who as organizing principle, the book