Your Client's Story: Know Your Clients and the Rest Will Follow AUTH-10716570 A month of heated stares

A month of heated stares and fake kisses that feel all too real

Introduction written by Mary Warnock

offering lucid explanations of such difficult theories as deconstruction

William Zinsser is a lifelong journalist and nonfiction writer--he began his career on the New York Herald Tribune in 1946--and is also a teacher

Your Client's Story: Know Your Clients and the Rest Will Follow AUTH-10716570 A month of heated staresFinancial services pioneers Scott West and Mitch Anthony spent more than three years studying financial advisors who managed 100 percent of their clients' assets they were interested in how these advisors had outperformed their peers. What Scott and Mitch found was amazing: the most successful advisors had mastered an innate ability to get their clients to tell them their stories. When these advisors asked clients about their stories, those clients