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Part IV includes advice from four individuals who have held various CMO roles
Shapiro provides his proven formula for eliminating unnecessary
Chapter 4: Sales
accountability
2026 Annual Leadership Conference In-Person Event Date:2026-10-22 Part IV includes advice fromRegister now for the 2026 AAPL Annual Leadership Conference at the Early Bird rate. Join AAPL in Arizona, AZ October 2224, 2026. We invite you to join your peers to explore how to develop and expand your leadership skills and advance your career. We look forward to seeing you in Scottsdale, Arizona, at The Westin Kierland Resort & Spa and connecting with you again as we all endeavor to improve our industry! Registration Type Preview Rate Ends Jan. 5
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