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Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market
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They 'Bills' as they called toured the East Coast selling the product in demo shows in BJ's Wholesale Clubs
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The Ultimate Foundation of Economic Science: An Essay on Method BISAC-GAM020000 Selling to the Affluent isIn this volume, Mises argued that economics is a science because human action is a natural order of life and that it is the actions of humans that determine markets and capital decisions. Since Mises believed these links could be proven scientifically, he concluded that economics, with its basis on that human action, is indeed a science in its own right and not an ideology or a metaphysical doctrine. Ludwig von Mises (1881 1973) was the leading
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