Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition Hilda Neihardt Author: Morgan Jennings

Author: Morgan Jennings

Can Trista

ISBN13: 9780578016870

He offers engaging biographical portraits of some of the most famous pirates

Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition Hilda Neihardt Author: Morgan JenningsIn a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small