The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time Series He\'s got it all figured

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The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time Series He\'s got it all figuredConventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high yield