Conducting Focus Groups for Business and Management Students Sangeeta Soni After years of discussion about

After years of discussion about the environment dating back to the 1960s counter-culture

You'll never look at those squiggles on your calculator the same again

From the emotional world of working-class Massachusetts to the prayers of evangelical and pentecostal women and the gendered nature of black rage

" -Debi Gartland

Conducting Focus Groups for Business and Management Students Sangeeta Soni After years of discussion aboutIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of