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The Consumer Insights Revolution Thomas P. Nolan Jr. and interested citizens looking forDiscover the secrets behind PepsiCo and Zappis transformation of PepsiCos consumer insights function into a globally connected, consumer centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Key learnings: Modernizing insights functions: Practical steps and real life stories to evolve your insights
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