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"Your brain is what gives names to the colors." David Calkins, a professor at Vanderbilt University School of Medicine and director of research at the Vanderbilt Eye Institute, said setting international color standards for everything from wires to fruits to paint pigments was a huge challenge before the digital age

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The company behind #TheDress has put the debate to bed -- it's blue and black -- and the hubbub has done wonders for its business