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Already with the initial spoilers, I'm seeing a lot of non MTG player taking either their first or second look at the game with this set

Over in the world of Commander, Conspiracy (the card, not the set) is up big this week thanks to the popularity of Yuriko, the Tigers Shadow

To give you some idea of its popularity: this card has cracked the top 50 on EDHREC at record speeds, racking up over 9000 MTG Commander decks

This can also help you recur key cards like Opalescence or Starfield of Nyx if youre among the crazy few who want nothing more in life than to bludgeon your opponents into submission with a horde of enchantments turned creatures